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Seeking Excellence

Seeking Excellence

In Pursuit of Excellence… founded his wig making business. Thomas inherits the firm from Thomas, but doesn’t die. The King dies. Another George is coronated… retires. The robemaking business is inherited. An apprentice has joined the firm. The wig has been perfected and patented. Let’s move to 193 Fleet Street. Another death. The firm is sold and bought. Another wig introduced. The robemaker has been appointed. Academy for young ladies is opened. Graduation after graduation… Birkbeck bank is founded. She dies. New company is formed and is followed by a marriage. Some college is being developed. The Queen dies! Wig making business merges with the wig maker. Prince of Wales? Change the name. She dies again. King Edward III. The Duke of York turns into the King George IV. Queen’s on the throne. Life goes on…

More than 300 years of ceremonial dress and forensic wig making: 1689, 1726, 1750, 1757, 1760, 1761, 1770, 1797, 1811, 1822, 1827, 1831, 1834, 1835, 1837, 1844, 1848, 1849, 1851, 1862, 1868, 1871, 1885, 1901, 1902, 1911, 1921, 1922, 1931, 1936, 1937, 1952, 1969, 1989.

In 1689, the area of London now known as Aldwych, was the bustling centre of the tailoring trade. In that year a one respected tailoring family started a business. The quality of their work won them the honour of creating the robes for the coronation of their Majesties William and Mary. They soon became a recognised supplier for the royal family, going on to produce a large number or ceremonial robes for the coronation of His Majesty King George III. Before long in addition to individual customers, the company provided tailoring and robes to the church, state, legal profession and academia. In the 19th century wig making was added to the firm’s services. Today after 12 coronations the firm continues to service royalty, the judiciary, civic authorities academia and business. A new range of contemporary and traditional men’s tailoring offers enduringly fashionable clothing with a perfectly tailored modern twist.